The Problem With Real Lifestyle Photography
Here's the problem with lifestyle photography... the photos are very, very expensive to create at a professional level. It seems these days every Amazon fba influencer is touting the importance of lifestyle images for your listing, but they're not providing any specific details about where to get them.
Imagine you're selling party favors and you want a lifestyle photograph of your product in a wedding scene. On a professional shoot, you would rent a location in a nice house, make it look like a wedding, hire a professional model (two in this case, a bride & groom), style their hair/makeup, purchase and style the wedding clothing, light the scene and set up the product in the scene. A professional shoot like this would cost well over $3000 for the day depending on the location, models and how crazy you want to get with props to make it look like a wedding.
There are some companies offering these services at bargain prices, but if you really think about the production items listed above, then how is it possible to offer a photoshoot like this for under $500? It doesn't add up and our customers who have used these types of services report that the results are typically not much better than if you had taken the photos yourself with a friend.
If you're an Amazon Seller, then spending $1000s just doesn't make sense and neither does having a low quality photo that will bring down your brand. That's why compositing your products into lifestyle stock photos is a great alternative.
Photoshop Compositing Method
To make a composite look great, it's best to start with the scene (stock photo). We will examine the stock photo environment and match that style of lighting and angle when we actually photograph the product. If you don't match the lighting and angles properly, the product will look out of place in the scene.
To do this technique properly, you need a photographer that knows how to evaluate and match lighting and a retoucher that can realistically blend the product into the scene. Luckily, we have both of those talents here at POW!
Stock photo you want your product in:
We'll photograph the product so that it matches the stock scene:
We Photoshop it all together:
Take a look at our Lifestyle Stock Photography Composites portfolio for more examples of our work.
How To Order A Composite Photo
Step 1: Pre-Visualize & Plan Composite
Imagine the scene that you want. Try and find a photo that will allow us to Photoshop the product into the scene realistically.
Photo 1: Start With Your Product
Provide us with an image or listing of the product so we know what we're working with.
Photo 2: Pick Out The Lifestyle Image
This is the scene in which you would like us to Photoshop the product image into. Try to imagine where the product would be positioned in the stock photo. If you want a hand holding a product, it is difficult to Photoshop another product out of a hand. Having a product resting on a table is the best option.
List of recommended stock photo sites to find photos:
Step 2: Send Us Your Images For Review
- Email us a link to the stock image and example of the product to email@example.com. Do not purchase the stock image yourself. The image you selected may not work, and the cost of the stock photo is included in the cost of the final composite.
- Write out any details that are important to the image, like if you want to show the back of the product instead of the front, or anything we wouldn't normally know.
- If we can do it, we'll get back to you with an answer asap.
Send your inquiry to firstname.lastname@example.org.
Step 3: If Everything Is Good, We'll Send You An Invoice
Stock Composites are billed at $125 per image. This includes:
- A product photo to match the lighting and angle in the stock image
- The stock image
- Retouching costs
We'll send you an electronic invoice for the project. If you requested other standard images, we will include those images in the estimate as well. You'll simply click the link and check out online. After that, it will be a standard POW Ordering Process!
Step 4: Once Paid, Just Follow The Standard Process
We've got this down to a science. After you place your order just follow the step by step emails and send us your products. We'll turn it around in 7 business days.
That’s it. At the end you'll have a great lifestyle image at a fraction of the price.
Email us at email@example.com to get started.